Domain Authority
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Domain authority is among the most important ranking factors in SEO
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To rank in Google for a keyword your site needs to have online business or domain authority
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Other real websites need to link to your website
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You can't fake authority, but you can grow Google authority over time
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The BBC for instance could rank in the top ten for anything - a new site cannot!
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Consider this SEOmoz video on Authority
Related Articles
Google Trusts Domain Online Business Authority
So Google calls it online business authority?
Basically, you have a ‘popular’ site a lot of other sites link to. Perhaps a site which has a lot of links from other online business authorities too. An OBA usually has a decent amount of traffic too. This is what Google calls it anyways.
Amazon has a lot of online business authority…. (Official Google Webmaster Blog)
SEO more usually talk about domain trust and domain authority based on the number, type and quality of incoming links to a site.
Examples of trusted, authority domains include Wikipedia, the W3C and Apple. How do you become an OBA? Through a killer brand or service, usually a lot of useful content on your site and through telling a lot of people about the excellent content on your site.
How do you take advantage of being an online business authority? Either you turn the site into a SEO Black Hole (only for the very biggest brands) or you pump out information – like all the time. On any subject.
Can you (on a smaller scale in certain niches) mimic an online business authority by recognising what OBAs do for Google, and why Google ranks these high in search result? These provide THE service, THE content, THE experience. This takes a lot of work and a lot of time to create, or even mimic.
In fact, as a SEO, I honestly think the content route is the only sustainable way for a most businesses to try to achieve OBA at least in their niche or locale. I concede a little ninja linkbuilding goes a long way to help, and y
